FREQUENTLY ASKED QUESTIONS

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Have questions? We've got answers! Explore our FAQ section to find solutions to common inquiries about our services, processes, and more.

INTRODUCTION

WHO'S BEHIND SIX FOOT DESIGN CO?

Jason Hulsman — Husband, father, Christian, and passionate designer with 27 years of experience in branding and advertising. When not designing, I’m playing guitar, sports with my boys, or hiking. My goal is to blend the best of freelancing and agency work.
Laurel Hulsman — A microbiologist with a strong management background. She brings a keen eye for detail and fresh insights into our designs. When not working, she enjoys baking, reading, and giving the best hugs to our boys.

HOW DID YOU START IN DESIGN?

I began in 1998 in event advertising, then moved into the lighting and furniture industry, where I developed skills in branding, catalog design, and isometric illustration. Creativity runs in my family—my mother is a pianist, my grandfather was a draughtsman, my brother Nicholas whom i partner with often is a professional photographer and my mothers cousin Peter Webber is a renowned artist.

WHAT QUALIFICATIONS DO YOU HAVE?

I hold diplomas in Art & Design and Advertising & Marketing from IMM.

WHAT'S YOUR ADVICE FOR YOUNG DESIGNERS?

Never stop learning. Even after 27 years, I’m always improving. Clients have great ideas too—collaborate to create the best outcomes.

PROCESS & WORKFLOW

WHAT IS A DISCOVERY CALL?

A quick call (Zoom or phone) to understand your needs. After this, we work via email, WhatsApp, or monthly Zoom check-ins. We also send a questionnaire to refine the project direction. How does your design process work?

How the design process works:

  1. Discovery & Quote – We discuss your project, quote, and start after the deposit is paid.
  2. Concept Development – We sketch ideas before moving to digital design.
  3. Refinement & Revisions – Up to 3 rough concepts, with 1–3 revision rounds.
  4. Final Delivery – After approval and final payment, we send the completed files.

WHEN DOES A PROJECT BEGIN?

Once payment is received, your project enters our production queue.

LOGO DESIGN

WHAT FILE FORMATS DO I RECEIVE?

Your logo will be provided in JPEG, PNG (transparent), Vector PDF, and EPS.

HOW IS MY LOGO DELIVERED?

  • Full color
  • Single Colour
  • Black with transparent cutout
  • White with transparent cutout

WHAT'S INCLUDED IN THE STYLE GUIDE?

Our style guides are presented print ready. On our logo only packages a PDF that contains colour formats and typography. On our full brand identity projects include the above plus critical elements such as usage, patterns, icons, all contained in a print ready PDF. Files are delivered via WeTransfer as a zipped brand folder, organized by file type.

WEBSITE DESIGN

DO YOU USE A CMS?

Yes, depending on the project. Our default CMS is October/Winter CMS, similar to WordPress. More detailed sites, requiring deeper coding and functionality are built in NEXT.JS.

DO YOU OFFER SEO?

Yes. Our base SEO includes title/meta descriptions, social tags, and Google Analytics setup. Advanced SEO management is available as an add-on.

PRICING

HOW DO YOU PRICE PROJECTS?

We offer fixed-price packages, with either:

  • 50% upfront, 50% on completion, or
  • 50% upfront, 25% at a milestone, 25% before final delivery

FFor urgent projects, we charge hourly ad-hoc rates.

DO YOU OFFER RETAINERS?

Yes we do, we offer two retainers, one for micro/small business and one for larger businesses both aimed at ongoing brand partnership.

DO YOU HAVE A PRICE LIST?

No fixed price list—aside from logo and web packages—since every project is unique. We provide custom quotes based on your needs.